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first . step

Drawing New Maps


I’m Spencer Lindsay, founder of eTribe. For a lifetime, I’ve worked at the confluence of art and technology - building games, exhibits, and immersive experiences. eTribe grew from that spirit of exploration. I curate the team for every project from a collective of artists, programmers, filmmakers, and sound designers whom I trust deeply. Every project is a chance to chart new ground, to create something meaningful with the right people at the right time.


I'm glad you’re here.


about

field . crew

what is the tribe?


Technical Art Directors • Interactive Experience Designers • Creative Technology Consultants • Developers • Audio Engineers


From volumetric scanning and sensor-driven installations to projection mapping and procedural design, eTribe assembles the right tools and collaborators for each unique expedition. Our practice is rooted in curiosity, technical depth, and a respect for how stories unfold through motion, light, and physical spaces to create engaging interactive experiences and immersive worlds that draw people in.

For 35 years, I have been bridging design and engineering on technical and creative teams. I bring clarity to complex projects, aligning technical pipelines with artistic goals from early concept through delivery.

Have a potential project for us? Please reach out.

services

what . we . build

Each project is a new expedition, a chance to explore unfamiliar ground with the right crew and the right tools.



Portland Winter Light Festival - Otter’s Attention

Gaze-Driven Interactive Ecosystem

This immersive installation invited visitors into a kelp forest under stress. Using gaze tracking and real-time animation, the piece revealed the role of sea otters as a keystone species - visitors’ attention directed otters toward sea urchins, triggering their removal and restoring ecological balance.

In under two months, I handled all 3D modeling, animation, and visual design, while Jeff Kranski and Josh Faust developed a custom computer vision pipeline using PyTorch, OpenCV, and Unity. The system interpreted eye direction in real time, transforming collective gaze into an act of environmental restoration.

This was a fully reactive experience - built to respond, adapt, and grow, just like the ecosystem it modeled.

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Photon Marine

Immersive Storytelling for Vision Pro

With Hungry Mantis, I led the development of immersive product stories for Apple Vision Pro. These included interactive AR product displays and immersive videos that captured the innovation behind next-generation electric marine systems.

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University of Oregon – Knight Campus

AR and 360º Immersive Tour

This project blended augmented reality with 360º filmmaking to tell the story of the Knight Campus in Eugene, Oregon. Filmed on location, it combined live 360º video, hundreds of still frames, and an interactive AR campus map to guide viewers through the space.


I put together a sharp crew: filmmaker and audio designer Grant Lemons, developer Anastasia Devana, art director Liem Nguyen, AR producer Estella Tse, and sound designer Anna Bertmark. Together, we built a layered, location-aware experience that merged story and space.

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Magic Leap

R&D in Spatial Computing

Along with several people I still bring in for projects, I worked inside the early Magic Leap ecosystem as the Technical Art Director for Games and Applications, prototyping augmented reality systems, developing volumetric video pipelines, and experimenting with through-device photography capture. This was frontier work, exploring how spatial stories could be told through light, depth, and motion.

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Monterey Bay Aquarium

Interactive Exhibits in a Living Environment

Over several years, together with Paul Reynolds, I designed and built a series of seven unique responsive installations that react to visitor movement and behavior. These exhibits merged sensors, real-time graphics, and narrative design to bring marine science to life.

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Uncorked Studios

360° Helicopter VR Over Mexico City

Working with filmmaker Grant Lemons, I shot and created a cinematic VR experience filmed from a helicopter above Mexico City. The project combined practical cinematography with immersive audio and narrative pacing.

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BrandLive – Telly Club

3D Animated Breakout Rooms for Virtual Meetings

This project brought together a full creative crew - Myself, Paul Wolff, Liem Nguyen, Anna Bertmark, and Chris Miller - to produce real-time 3D environments for remote breakout sessions. Animated, stylized, and deeply human, Telly Club reimagined what virtual meetings could feel like.

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contact

signal . fire

If you’ve got a project in mind, a story to tell, or just want to explore what’s possible, send a flare. I’m always open to new collaborations and conversations, even the strange ones. Use the form below to get in touch. I’ll respond as quickly as I can.